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Description
The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in
Condition: BRAND NEWISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ
Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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★★★★★ 5
Great piece!
Color: Veiled Maiden
If you're looking for a cost effective way to get this bust, this is a great option. The molding looks good and clean on all surfaces and edges. Very white in color. I really think they did a great job.
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Reviewed in the United States on February 13, 2024
★★★★★ 5
Beautifully made bust with great detail and solid quality
Color: Veiled Maiden, Color: Veiled Maiden
This is a really beautiful bust. The casting is well done, the details are clean and sharp, and the overall nice weight and the quality feels solid and well-made.
The size is exactly what I expected and it has a great presence once it’s displayed. It looks elegant and adds a nice artistic touch to the space.
I’m very happy with how it turned out and would absolutely recommend it if you’re looking for a decorative statement piece.
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Reviewed in the United States on January 9, 2026
★★★★★ 5
Very nice!
Color: Veiled Maiden
Cool product. Exceeded expectations.
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Reviewed in the United States on February 21, 2026
★★★★★ 5
Lovely decor piece!
Color: 12"venus
This just what I wanted. It is nicely made. Thank you!
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Reviewed in the United States on September 13, 2025
★★★★★ 5
Nice Addition
Color: Veiled Maiden, Color: Veiled Maiden
Very nice size I spray painted to get the color I wanted came out beautiful. It’s a light weight. It dropped and cracked open but I will use super glue to hold it together. Still looks nice just weathered. It could’ve cost less.
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Reviewed in the United States on May 24, 2026