It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to BeCondition: BRAND NEW ISBN: 9780714843377 Year: 2003 Publisher: Phaidon Description: Paul Arden (1940 2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns including British Airways, Silk Cut, Intercity and Fuji and famous slogans, such as 'The

Condition: BRAND NEW
ISBN: 9780714843377
Year: 2003
Publisher: Phaidon


Description:
Paul Arden (1940 2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns including British Airways, Silk Cut, Intercity and Fuji and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).