The Fvs Atlas: Flexible Visual Systems | Martin Lorenz

The Fvs Atlas: Flexible Visual Systems | Martin LorenzA vivid, high impact reference that feels as dynamic as the systems it explores, Flexible Visual Systems: The FVS Atlas brings contemporary branding into motion. Its a book that shifts the focus away from static marks and toward identities that evolvedesigned to flex, respond, and adapt across contexts. Inside, bold layouts and system driven compositions map out how visual identities can expand beyond logos into living frameworks. Drawing from a wide

A vivid, high-impact reference that feels as dynamic as the systems it explores, Flexible Visual Systems: The FVS Atlas brings contemporary branding into motion. It’s a book that shifts the focus away from static marks and toward identities that evolve—designed to flex, respond, and adapt across contexts.

Inside, bold layouts and system-driven compositions map out how visual identities can expand beyond logos into living frameworks. Drawing from a wide range of real-world examples and insights, the pages move between structured grids and expressive transformations, offering a tactile sense of how flexible branding operates in practice.

Reach for it when building identities that need to stretch across platforms, or when rethinking how a brand behaves over time.

Product Details
• Made by / Designed by: Lorenz, Martin
• Type: Paperback book
• Pages/Sheets: 296 pages
• Dimensions: 1.0” H x 9.7” L x 7.5” W

Perfect for
• Branding designers exploring adaptive identity systems
• Studio reference for contemporary visual strategies
• Creative direction and identity development work
• Designers interested in system-based thinking
• Expanding a modern graphic design library

A forward-looking addition for shaping brands that move and grow.

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