SKU: 37278169669

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to KnowThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Binding Type: Hardcover
Publisher: Wiley
Published: 03/06/2003
ISBN: 9780471268673
Pages: 224
Weight: 1.10lbs
Size: 9.18h x 6.29w x 0.87d
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SKU: 37278169669

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I ordered the 32x32 and the fit was exactly what I expected. The slim fit cut looks clean without being too tight through the thighs or calves, and the expandable waistband is honestly one of the best parts. It gives a little extra room when sitting or moving around, but it doesn’t look bulky or obvious like some stretch waist dress pants do. The material feels lightweight and breathable with a little stretch, so they stay comfortable even after wearing them all day. The quality surprised me for the price. The stitching looked clean, the zipper worked smoothly, and the fabric had a nicer appearance than I expected straight out of the package. They also matched the listing photos well and didn’t have that cheap shiny look some dress pants have. I wore them with a dress shirt for work, but they could easily work with a polo or sweater too. The wrinkle resistance is decent and they held their shape well after sitting for long periods. For the money, these feel like a really solid value and I’d buy another pair in a different color.
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