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Description
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing on All Social Networks That MatterHarness the power of social media to attract new customers and transform your business More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy
Harness the power of social media to attract new customers and transform your business More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: -Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more
Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 02/14/2019
ISBN: 9781260453287
Pages: 320
Weight: 0.75lbs
Size: 9.00h x 5.90w x 1.00d
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4.2 ★★★★★
Based on 1301 reviews
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Product Reviews
★★★★★ 5
Love
Color: Latte Beige
Good quality, perfect travel bag. Can’t wait to use it with the matching luggage on my next trip!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 10, 2026
★★★★★ 5
Stylish and functional.
Color: Green, Color: Green
First, I love the color. Earth tones are my go to. This is a nice shade of olive green.
The design is stylish. Minimalistic is also my preference. It’s very much form and function.
So I’ve mostly used this hiking. It’s big enough to store everything I needed for longer or overnight trips. I had a light jacket, sunscreen, flashlight, bug spray, several bags of snacks, a book, wipes and a water bottle. I could have packed more honestly. It’s waterproof and the material doesn’t snag or scratch.
I’ve also used it for travel, mostly for my art supplies. It’s sturdy so my sketch book doesn’t bend. Theres a dozen different pockets and compartments, so everything can be separated from each other.
The size is good, the strap lengths are long and easily adjustable. The only downside is the compartment for a water bottle or travel mug is pretty tight. Other than that I like it a lot.
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Reviewed in the United States on April 17, 2026
★★★★★ 5
Good solid backpack
Color: Latte Beige, Color: Latte Beige
I’m really happy with this backpack. It fits my Lenovo Legion 5 16'' perfectly with just a little room to spare, but not so much that the laptop shifts around. The material feels sturdy and durable, and the waterproof design gives me peace of mind when I’m out and about.
The travel strap on the back is a huge plus for me—it makes traveling so much more comfortable. There’s also plenty of space for my things, and I can easily use it as a weekend bag for 1–2 days without it feeling bulky.
The price is not bad, for the quality you receiving is honestly really good. If you’re looking for a reliable, well‑made backpack with lots of room, this one is a great choice.
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Reviewed in the United States on February 20, 2026
★★★★★ 4
A really nice one!
Color: Latte Beige
This was so close to perfect for me! Love the fabric, the structure and the setup. I just didn't love the really thick padded laptop pocket. It made the bag bulky than necessary and I don't usually carry a laptop.
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Reviewed in the United States on April 10, 2026
★★★★★ 5
Perfect size for laptop backpack!
Color: Champagne-upgrade, Size: 14 Inch, Color: Champagne-upgrade, Size: 14 Inch
Professional and stylish
Perfect for my 12.5” laptop! I choose the one with 14inch and is perfect size, not small not big
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Reviewed in the United States on February 7, 2026
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